It was nearly a year ago that Waukesha businesss owner Laura Sholts made her first cake pops.
She brought the small balls of cake rolled with frosting that are dipped in a sugary coating before being decorated with sprinkles and designs to a party. They were a hit, and people started asking if she would make and sell them.
“I didn’t really think twice about it, and I said ‘No,’” Sholts said.
But then she made them again for another party. Once again, the cake pops were a hit.
“I just thought maybe I will give it a try,” she said. “… Let’s just go for it, there is nothing to lose. And so far it has been great.”
Sholts openedin downtown Waukesha in October. So far, business has been “wonderful,” she said. The only slow weekend was Thanksgiving weekend when people were out at the stores shopping Black Friday sales.
Some people will simply walk into the store to see what she has to offer. In addition to a colorfully decorated storefront and decorated cake pops gift baskets, Sholts makes sure she has plenty of samples for people to try.
“They are fun to make, they taste good,” Sholts said. “Everybody loves them. It is not one of those things like the sugar cookies where they look good but then you eat them and they taste bad.”
She makes the cake pops to design, though, and has options available for special occasions like birthday parties, holiday dinners and baby showers. The more popular cake pops have been farm and zoo animals, she said.
“It is tailored to your event,” the entrepreneur said.
While the hours are limited at Cake Pops By Design because Sholts is working a full-time job during the day, she said she would like to see the business become sustainable so Cake Pops By Design becomes her steady job.
Cake Pops By Design
Hours: 6 p.m. to 8 p.m. Thursday and Friday (during the holidays); 10 a.m. to 2 p.m. Saturday (and by appointment)
Website: www.CakePopsByDesign.Info and on Facebook.
Location: 128 W. Broadway, Waukesha
Phone Number: 414-254-3448