Waukesha Organization Receives Tourism Grant

The Waukesha & Pewaukee Convention and Visitors Bureau (WPCVB) was awarded a Brand Development Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism to further increase economic growth through active promotion and development of the area as a major tourism destination.

The WPCVB is an economic development organization that attracts overnight visitors in the convention, leisure and sports tournament markets through sales, marketing and destination development.

Through the Brand Development JEM Grant, the WPCVB will conduct a tourism brand study to become a more aggressive competitor in the current marketplace by unveiling a brand identity that increases awareness and interest of Waukesha and Pewaukee.

The goals for the tourism brand study are to: conclude a key component within the destinations that draws visitors; to develop a distinct brand identity and unique brand strategy that provides differentiation within the tourism industry; as well as the ground work for the brand to further develop for years to come.  The tourism brand study will begin this summer with an anticipated campaign launch in first quarter 2012.

This information came from a news release from Waukesha & Pewaukee Convention and Visitors Bureau.